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In the old days before there was such a thing as the Information Superhighway, businesses needed to be able to get people through their doors. The amount of 'traffic' they generated was vital, so placement of their premises was important. A business sited on a busy street would always get more people than one tucked away in a quiet side street.
The difference today is that everyone on the Internet can live on the same virtual 'street'. Therefore it is easier to get traffic through your virtual door than it was in the old days, but although there are more potential eyeballs for your business, you still have to attract them to your site.
To get traffic through to your website, you need to rank well in the search engines. This is so obvious, yet 99 percent of websites fail because they fall foul of just one of four "golden rules" of search engine optimisation.
You may have your website all ready to go, articles, content and everything all set up, yet you're not getting the traffic you hoped for. A great piece of software which I've been using for some time now helps even the internet marketing newbie generate more traffic to their websites, and as we all know, more traffic means more leads, more purchases!
The software is available as a free trial and you can go ahead and try it out for yourself right now. In addition, you will also get sent 4 short video tutorials which will show you how to get much more visitors to your site.
I have this software myself and can attest to how powerful it is – you can see what keywords give a good search ranking, what do not, and which has low competition. This is absolutely essential stuff!
To get your hands on your free trial download and training videos, just click this link.
Market Samurai Traffic Hunting Software
One of the key concepts for the new internet marketer to grasp is search engine optimisation (SEO) or, put simply, how to get your site to appear in the search engine rankings for a given search term.
There are many ways to tweak your site so that it is search-engine friendly; making sure your chosen keyword appears in the title, the body text, even in any image titles are basics for what is known as on-page SEO.
However the real benefit is in off-page SEO, and that entails generating backlinks TO your website from other websites. The common method of achieving this is through Article Marketing; that is to write an article relating to whichever niche it is you are marketing and to submit that to article directories along with a backlink to your own site, with the link suitably titled to include your keyword of course (something known as 'anchor text').
At this point you may be thinking: "oh no, does this mean I have to write lots of articles and submit them to a raft of different websites to get the backlinks?" Yes it does, but there are ways to make the process easier.
One such way is to use the Article Marketing Robot. You can find out more by clicking the link, but essentially what it does is take a lot of the drudgery out of the process, by using the tool to submit your article automatically to a whole variety of article hosting sites out there. It can schedule your articles to go up when you want, or it can 'blast' them. One other feature which the new marketer will find essential is the 'spin' feature. This allows you to change aspects of the article text so that the exact same wording doesn't appear everywhere. For search engines to recognise the links, this is vital.
Presently they are offering the tool as a 30-day no quibble trial; try it out for 30 days and if unsatisfied, they will refund your money. The tool is already available at a discounted rate and is a highly-recommended tool if you need to boost your search engine rankings. Click the image to order:
If you're new to internet marketing and you are looking at setting up your own website, you'll see there are a whole heap of providers out there.
You may have heard of GoDaddy; one of the biggest and best-known providers on the market. They offer good prices and claim over 8 million users. Recognised by the industry as a leader in the fight against online fraud such as phishing, and against spam, GoDaddy can be seen as a safe bet when looking for a provider. If you are considering your own site you will be looking at setting up Wordpress – GoDaddy offers support for MySQL and PHP, but do choose the Linux hosting option for PHP to work.
Alternatively, you may wish to consider Hostgator. Also offering competitive prices, they advertise unlimited disk space, bandwidth and guarantee 99.9 percent uptime. Hostgator also use the popular cPanel interface which is specifcally designed to make the entire process of hosting a website that much easier. Of course hostgator also supports PHP and MySQL, for when your Wordpress masterpiece is ready. 
Whichever you choose to go with (and there are many more out there besides the two I mentioned) do make sure they offer all the features you need; for instance not every provider offers PHP support out of the box. Also, if you were considering a bespoke content management system for your website, that system may not allow you to use your own server-side code and you may be forced to work with what they offer. You may also not like the interface on some CMS systems.
A couple of years ago I worked alongside some colleagues who were agents for one popular CMS, now owned by one of the biggest technology companies in the world. Although it was powerful, and great for someone who just wants a website out of the box, it wasn't long before I found the system too restrictive to work with for my marketing purposes. For instance, it did not support PHP, and the interface was difficult to work with; it was designed to resemble Microsoft Word and only provided a small window in which to enter content or code. The CMS was meant to be an all-in-one solution, and it was a tough sell to small businesses who may already have some parts working and were understandably reluctant to throw all that out in favour of a completely new setup.
For these reasons I have changed to using Wordpress myself; the system is remarkably straightforward to set up and there are all manner of 'plugins' you can obtain (free) which vastly increase the functionality. For a marketer such as myself, Wordpress fits the bill far better than a hosted CMS which may be more orientated towards an actual online store. Wordpress's roots are in blogging, and as any internet marketer will tell you, content is king. Frequently updating content is vital and the SEO-friendly nature of Wordpress makes it more suitable for this business.
But – I'm getting ahead of myself. To have a site, first you need a provider. Either of the two I suggested will suit the new internet marketer (or you can do your own investigations) and I shall provide links to both GoDaddy and Hostgator here:
I found this retro MacOS theme for Wordpress tonight; it's being used throughout the Wordpress community as a tribute to Steve Jobs.
Thanks to a plugin I also found, it is possible to use the theme for a particular post category without having to install a whole new site.
Just click the title and see… Welcome back to the 1980s!
The Bank of England's Monetary Policy Committee today confirmed that they would, as reported, print more money to 'inject into the economy'. The reports were that £50 billion of 'new money' would come into the system, but it will actually be £75 billion. £75 billion 'new' pounds created from thin air.
I found this explanatory video from the Bank of England themselves which purports to show how QE works. Before even watching it, on the popular video-sharing site it is hosted on, I noticed that comments had been disabled. Watching it, it soon became clear why. Here is the video:
For a start, the 2 percent inflation target they mention is further away than ever; it is currently 5 percent. Now I do not claim to be an economics expert, but a child can see that to print a stack of new banknotes (£75 billion in this case, remember) merely devalues the money already in circulation. The video claims that there is "not enough" money in circulation – which begs the question: what is that money backed by? If you think it's gold or silver – it isn't. The pound hasn't been on the gold standard since 1931. You cannot create gold or silver out of thin air, therefore you cannot print more money if it is backed by a finite amount of precious metal.
The pound, like most currencies, is a 'fiat currency'. That means it only has any value at all because the government says so. But what about the promise on the notes? It says and I quote:
"I promise to pay the bearer on demand the sum of – pounds", and it is signed by the Bank's chief cashier. That once meant that you could go and exchange your note for the banknote's value in sterling silver, but try that today and the chances are you would simply get another banknote.
A banknote is merely an IOU, and the law as it stands says you cannot pay a debt with another debt. However, because the government says that the note itself is legal tender, they get around this rather niggling inconvenience. That's why they can print all the banknotes they want, but if you or I decided to try that we'd be carted off to jail before you can say "economic collapse".
Therefore all banknotes are debt notes; what you think is your money is just debt.
So, when the Bank of England announces it is "injecting £75 billion into the economy", it has just saddled the whole country with another load of debt.
Slowly but surely, people are starting to wake up to what is a coming global crash. When I first attended a very eye-opening conference two years ago, that was when I first woke up to what was going on myself. The main question asked of attendees there was simply this: you can choose to be either financially educated or uneducated. The vast majority are uneducated; they have been deliberately kept in the dark about the dire situation, or their attention is diverted by television, celebrities, showbiz or even sport.
The point that was stressed to us was as follows: if you do not take action you have still made a choice – a choice not to be educated. When the crash comes I intend to be financially educated – what about you?
There is a Conspiracy Against Your Money – please click the link to access a vitally important documentary.
I was just about to turn off my machine for the night when the news came through that Apple co-founder Steve Jobs had lost his battle against cancer.
Apple are a company that, in a relatively short space of time, have become a household name with their products known (and much-desired) by almost everybody. Almost all of that enviable reputation is down to the marketing genius of Jobs himself. His initial successes with the Apple II in 1977, then the Macintosh of 1984, were impressive enough but it was only when he returned to the company in the 1990s that things really took off for the company.
It is easy to forget that in the 1990s, Apple were struggling badly. Jobs had been ousted in a power struggle some years earlier and despite some success in the early 1990s, the company had begun to flounder with a succession of failed products. Meanwhile their chief rivals in the personal computer operating system market, Microsoft, were going from strength to strength with their Windows operating system available to a wide variety of personal computers. Apple's operating system ran only on their own machines, and Apple largely missed out on the PC boom of the 1990s with their comparatively expensive hardware.
Jobs returned to Apple in 1996, when the company he founded after his departure from Apple (NeXT) was purchased by Apple in a deal worth $429 million, plus 1.5 million shares in Apple stock. Jobs was brought back into the fold, initially as an advisor, but soon found himself restored as interim CEO after sustained losses prompted the removal of the previous incumbent Gil Amelio.
The introduction of the iMac G3 in 1998 saw a revival of the company's fortunes; conceived by British designer Jonathan Ive and available in a range of translucent colours it established itself as a 'lifestyle' product. Future Apple devices would follow this trend throughout Jobs's tenure as chief executive, with newer versions of the iMac adopting innovative, eye-catching designs and running the Mac OS X operating system, built on technology brought over from NeXT when Apple purchased the company. With Ive in charge of designing the company's products from the iPod to the Macbook Pro, the company gained a reputation for innovation allied to sleek design.
The real value of Jobs to the company was his forceful personality; able to get everyone to pull in the same direction and also able to market the firm's products brilliantly, his keynote presentation speeches which announced their latest product became major events in themselves. When the first iPhone was released in 2007, there were queues around the block. The company had managed to cultivate a fanbase of its own; people would queue for the new Apple gadget in the same way they might queue for a chance to buy a ticket for a concert by their favourite band.
Although the restrictions on Apple devices such as the iPhone and later iPad did irritate some people, their look, sleek design, ease of use and sheer desirability won over the masses. The company became synonymous with its chief executive as each new device was presented to the public by Jobs, his easygoing stage presence making him something of a technology 'rock star'.
When Jobs stepped down as chief executive in August, the company had recently been reported as having more cash reserves than even the United States government – a phenomenal turnaround from the late 1990s when the company was in danger of collapse. Today there are Apple stores in many major cities in the world; brightly-lit, welcoming places where people can actually see and touch the devices for themselves. Giving people the chance to experience the intuitive nature of Apple's devices for themselves is a strong incentive to want to purchase the devices.
Steve Jobs has left Apple in a far better state than he found it in 1998; his company's devices have found their way into almost every home over the past decade and his impact on the world of technology is colossal.
The 1984 advertisement heralding the original Macintosh:
Steve Jobs unveils the Macintosh:
The iPhone 4 unveiling:
One of the most frequently asked questions of internet marketers: 'Is It A Pyramid Scheme?' Pyramid schemes are of course illegal, but the question still gets asked. However, for those working a 9 to 5 job, they may be surprised to find that they themselves are in a 'pyramid' and that they are likely to be at the bottom!
I've prepared a downloadable presentation regarding this question – it's quite short, so you won't have to sit through a ton of slides!
Are You Always Being Asked 'Is It A Pyramid Scheme?'
The downloadable version has a macro and includes a short video – you can see the slides themselves (with a link to the same page within the last slide) here however:
News reports are suggesting that the Bank of England is set to print more money in an attempt to boost the weak British economy. The process, known as quantitative easing, means that the central bank (in this case the Bank of England) buys up bonds from other banks in order to help finance those banks and improve their lending. Where does the Bank of England actually get this money from? They create it out of thin air!
Yes, they actually print money and put that into the banking system, and anyone with even a basic grasp of finances knows that the more money that is out there, the less it is worth.
In Douglas Adams's 'Hitch Hiker's Guide To The Galaxy', a prehistoric Earth is colonised by settlers from another planet; those deemed the least useful to their home planet's society. Once on Earth, they hold meetings and one policy decision is to adopt the leaf as their currency. Of course this policy is shown to be flawed somewhat, when one settler points out that the ready availability of leaves means it would now take "three major deciduous forests to purchase one ship's peanut".
We're told that this policy is essential in order to stave off economic collapse, but at what cost? Will we all need a forest to buy a peanut? At this rate, quite possibly.
The following cartoon which I found on youtube explains quantitative easing (from a US viewpoint; it mentions the Fed, but the basic principle applies regardless of the nation) and illustrates what a flawed idea it is (some strong language!)
When you consider that this money, created out of thin air remember, is loaned out and interest is charged on it, you see what a swindle the whole thing is. More about the Conspiracy Against Your Money is explained on the DVD which you can get from my site; click the link to find out more.
I've been involved with a company that specialises in financial education for some time now and they've been saying exactly what this trader has said, only they did not say so on BBC television.
Consequently the remarks made by trader Alessio Rastani have come as a shock to those who are unaware of exactly what's going on in the financial world; even the BBC interviewer told Rastani that 'jaws were dropping' as he spoke. Essentially he warned of the imminent financial collapse, he actually said he was looking forward to it as he knew how to earn from it. He also told the watching audience that they can also use it to their advantage – provided they know WHAT action to take.
If you're wondering about the action you can take – you can find out more by watching The Conspiracy Against Your Money. The one thing you should NOT do, is not act.
Here's Alessio Rastani's BBC interview; it has taken a while for the mainstream media to wake up but now that they have, the time to take action is now.
Alternatively fill in the details on the right (at ronniesoo.com) and I'll see you in the inside!
I was recently introduced to a new site which promises to be a big thing on the web. It's a claim many internet marketing opportunities make, but this one offers something that we all like – freebies!
As we all know, many companies market by giving stuff away, often at high-profile sports events. A great example is the Tour de France, the famous cycle race is always preceded by the "publicity caravan", a parade where company floats pass by, often with goodies being given out to the crowds lining the route. They could be anything from flags, to hats, even drinks or sweets. That's just one example; other ways firms offer free stuff is through magazine or newspaper offers, or occasionally through website promotions. The trick is KNOWING where to look, and that's where this site comes in.
That Free Thing is currently in pre-launch and is already in over 100 countries; that means there are likely to be offers relevant to you available right now. Offers can range from restaurant promotions, to travel offers, clothes, software and of course samples of household products. That Free Thing makes it easy to see what is out there for you to take advantage of. All you need is an internet connection!
It is also a business opportunity; you can sign up as a free member (charmingly dubbed a 'freeloader' on the site!) but you can also join as a full member, entitling you to many more offers as well as the ability to promote the site to others via various marketing methods.
Why not look for yourself and see what you can get for free – you'd be surprised at what's on offer at any given time!
Click The Graphic To Visit The Site
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+Ronnie Soo
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Former IT technician turned internet marketer and blogger, with an interest in the ever-changing world of search engine optimisation and the use of Social Media for business.
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Former IT technician turned internet marketer and blogger, with an interest in the ever-changing world of search engine optimisation and the use of Social Media for business.
Copyright © 2011 Ronnie Soo. All Rights Reserved.
